Year After Year: Lucid’s Growing Presence at TNW

Strengthening Brand Recognition Among 1,000+ SaaS Decision-Makers

Elevate your brand's legacy!

At TNW Conference, we help brands go beyond visibility to build lasting recognition and credibility. Together with our partners, we design immersive experiences that engage our 10,000+ tech innovators and decision-makers. See how Lucid leveraged TNW to solidify its reputation in the European SaaS market, connect with key industry players, and generate high-quality leads.

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Gabby Green

Events Manager, Lucid

We’ve been attending the TNW Conference for the past three years, and each year it has consistently delivered exceptional value to our business. This event has helped us grow our leads year-over-year with quality connections in our target audience, improving our ROI significantly.

The Challenge

Lucid, a leader in visual collaboration, helps teams turn ideas into reality by providing tools for effective collaboration and alignment. As part of its growth strategy in Europe, Lucid aimed to enhance its brand visibility and attract new leads in the Netherlands.
In 2024, Lucid returned to TNW Conference in Amsterdam to expand its presence and engage with a diverse audience of startups, scale-ups, and SaaS enthusiasts.

Lucid’s key objectives included:

• Enhance brand presence in Europe by showcasing Lucid’s collaborative capabilities.
• Generate a high lead count by engaging directly with SaaS enthusiasts.
• Position Lucid as a trusted, innovative brand for visual collaboration and planning.

The Solution

A strategic, multi-dimensional approach to maximize impact:

• Interactive Booth with Product Demos: Lucid’s 16m² booth was designed as a hub of activity, featuring an interactive LED wall to showcase live product demos, a smoothie bar for casual networking, and engaging visuals to draw in the crowd. This setup encouraged meaningful interactions, allowing Lucid to showcase its Visual Collaboration Suite and answer specific product questions.
• SaaS Tech Tour Sponsorship: To connect with targeted decision-makers, Lucid sponsored a SaaS tech tour, catering to attendees keen on the latest in SaaS innovation. This sponsorship created opportunities for direct interactions with SaaS enthusiasts, particularly key decision-makers from startups and scale-ups.
• Data-Driven Engagement: Lucid’s team engaged directly with SaaS enthusiasts and decision-makers, focusing on individuals from startups and scale-ups like Podimo, Klaxoon, and Orq.ai.

The Results

• 👀

  Targeted Audience Reach

  The visually engaging booth and tech-forward setup attracted the attention of over 4,400 attendees, including 2,100 SaaS enthusiasts.
• 🤝

  Direct Engagement with Leaders

  The SaaS Tech Tour attracted high-level participants, with 94% of attendees in decision-making roles from prominent startups and scale-ups like Podimo, Klaxoon, Walt and Orq.ai.
• 📈

  Significant Lead Generation

  With the use of the lead scanning tool and tech tour sponsorship Lucid collected over 150 highly qualified leads, each representing top-value prospects within Lucid’s target audience.
• 📣

  Strengthened Event Partnership

  In its third year with TNW, Lucid deepened its event partnership, elevating brand recognition among attendees and reinforcing its role within the SaaS and European tech community.

"We always leave with a strong list of prospects that turn into meaningful client relationships."

Gabby Green. Events Manager, Lucid.