Adevinta's Winning Formula at TNW Conference 2024

How to Attract Top Talent and Generate 500+ quality leads in 2 days

Ready to be unforgettable?

At TNW Conference, we don't just talk about brand visibility, we create it. We collaborate with our partners to design immersive experiences that resonate with our audience of 10,000+ tech innovators. But don't just take our word for it. See how Adevinta built a "House of New Chances" and connected with the future of tech.

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The Challenge

Adevinta, a leading online classifieds group operating over 25 digital marketplaces and championing sustainable commerce with a focus on Europe, was a key sponsor at The Next Web. At the event, Adevinta highlighted its role in shaping the future of sustainable commerce with its Dutch brand Marktplaats, the largest online marketplace in the Netherlands, which encourages over 8 million unique visitors daily to make second-hand the first choice.

Their goal at TNW Conference 2024 was threefold:

1. Boost employer branding
2. Attract top tech talent
3. Highlight their mission of giving second-hand products a New Chance.

Adevinta's Solution

The unique experience designed to make a lasting impression:

• Introducing Adevinta's "House of New Chances": a central hub of activity, turning casual moments into networking opportunities. Raffles featuring items purchased on Marktplaats were hosted which aligned with the goal of promoting sustainable commerce and reducing environmental impact through their marketplaces
• Thought leadership: Peter Aker's inspiring talk on sustainable commerce attended by 150 key players, positioned Adevinta as a leader in the field and attracted tech talent.
• Interactive elements: Adevinta wove its brand into every touchpoint, from bold hallway stickers to the interactive claw machine, offering attendees a fun and engaging way to connect with the brand.

This multi-faceted approach ensured Adevinta connected with attendees on multiple levels, driving high traffic and generating excitement around their mission.

The Results

Beyond the numbers, Adevinta experienced a positive shift in brand perception among attendees, strengthening their image as an attractive employer in the tech industry.

• 👀

  10,000+ Eyes on Adevinta

  Adevinta's engaging booth and eye-catching branding across the venue ensured strong brand visibility among 10,000+ attendees.
• 🤝

  1,700 Coffees & Chats

  The "House of New Chances" fostered valuable interactions, with 1,700 coffees served and 1,500 raffle participants.
• 🔎

  520 Leads and Counting

  Adevinta generated 520 qualified leads, demonstrating the effectiveness of their TNW Conference activation in capturing interest from potential talent and partners.
• 📣

  Brand Perception on the Rise

  Surveys revealed a positive shift in brand perception among attendees, increasing Adevinta's appeal as an employer of choice.