Story by
Mic Wright
Reporter, TNWMic Wright is a journalist specialising in technology, music and popular culture. He lives in Dublin. He is on Twitter at @brokenbottleboy. Mic Wright is a journalist specialising in technology, music and popular culture. He lives in Dublin. He is on Twitter at @brokenbottleboy.
Vimeo has signed a deal with Maker Studios to create exclusive content from the network’s online video stars.
The partnership will see Vimeo funding and distributing original content from Maker creators via Vimeo On Demand throughout 2015. Maker’s 55,000 creators will also get access to the VOD platform and discounted Vimeo PRO accounts.
Maker Studios is home to a number of the world’s most popular online stars including Pewdiepie and Epic Rap Battles of History. It was acquired by Disney late last year for over $500 million.
Vimeo recently added 4K uploading for PRO accounts and redesigned its mobile site.
The deal between Vimeo and Maker is a blow to YouTube, where the studio’s stars have built their followings. Vimeo kicked off its push into original programming last year by funding a new set of episodes from web series, High Maintenance.
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