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This article was published on February 21, 2012

Tumblr Tuesday: Meet the mind behind the satirical blog “Technically Crunchy”

Tumblr Tuesday: Meet the mind behind the satirical blog “Technically Crunchy”

Welcome to our twenty-sixth Tumblr Tuesday, where every Tuesday we celebrate our love of Tumblr by interviewing the mastermind behind a new blog. Tumblr, a New York City based startup, is like the FFFFound for the rest of the world. It’s as shareable and fast-paced as Twitter but populated with more in-depth text and rich images.

In January, we announced that Tumblr serves 120 million people and 15 billion pageviews every month! But Tumblr’s founder and CEO David Karp admits that one area the blogging network hasn’t performed well enough at thus far is content discovery – which is what our weekly column Tumblr Tuesday is all about.

Just six days ago, the Tumblog Technically Crunchy popped up on our radar after the author blogged about Robin Wauters leaving TechCrunch to join The Next Web, and the “thinly veiled gritty re-boot piece” from TechCrunch’s Editor-in-Chief Erick Schonfeld. There’s a lot of back and forth banter (that often bubbles down to bullshit) in the tech industry, and Technically Crunchy is proving to be a witty–if not slightly offensive– observer.

While the author chooses to remain anonymous, the least I can say is that the man (or woman?) has a wry sense of humor, refers to his/her mom as “mum” and eschews the “zed” character in favor of English spellings such as “sanitised” and “realised”. Find out more about the mysterious expositor below…

CBM: Who the hell are you? 

Technically Crunchy: A carefully sanitised finger of truth in the eye of tech babble.

CBM: Where in the world might you reside?

TC: Betwixt the Silicon Gyratory and Cupertino.

CBM: And what do you live in? An apartment, house, treehouse, man cave?

TC: A subterranean smart cloud.

CBM: On average, how many hours a day do you spend in the nude?

TC: Subtracting our meatspace nudity from our virtual nudity and then halving it, I’d say 10.

CBM: What particular moment in time inspired you to start this Tumblr?

TC: After voraciously consuming every tech blog for days on end without food or water, we awoke in a desert and realised it was time to shine this genuflecting hot sun on the people who wrote about it.

CBM: How would you describe the current state of the technology journalism?

TC: Like someone trying to insert their own head up their rear fundament, with some success.

CBM: For the record, how do you define “tech news”?

TC: Has to contain the words ‘tech’ , ‘news’ and ‘bungling’ in it.

CBM: Who’s your favorite tech journalist/blogger/reporter/editor on the Internet? 

TC: My Mum is on the internet, does she count?

➤ Technically Crunchy

Hope you enjoyed this! Also, check out our Tumblr Tuesday from weeks’ past:

Konstantin Sutyagin via shutterstock

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