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This article was published on July 11, 2014

    Rap Genius rebrands as Genius as it evolves into a full-fledged annotation platform

    Rap Genius rebrands as Genius as it evolves into a full-fledged annotation platform
    Josh Ong
    Story by

    Josh Ong

    Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him a Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him at [email protected].

    Rap Genius has announced a major rebranding to become just “Genius” as it moves beyond rap lyrics to become an annotation platform. With the announcement, the site has launched the Genius.com domain with subdomains for topics including rap, rock, literature, news, history and sports.

    Screen Shot 2014-07-11 at 2.34.08 PM

    Moving forward, Genius plans to release tools that will let publishers add annotation functionality to their own sites.

    For the juicy backstory on the rebranding, check out Business Insider’s profile about the company. Back in May, Rap Genius fired one of its co-founders for making inappropriate remarks on its site.

    Introducing Genius.com