Rub shoulders with leading experts and industry disruptors at TNW Conference →

The heart of tech

This article was published on November 12, 2013


Pinterest launches a Japanese version as it seeks to expand its presence in the country

Pinterest launches a Japanese version as it seeks to expand its presence in the country
Kaylene Hong
Story by

Kaylene Hong

Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in touch via Twitter or Google+.

2013111101

Visual bookmarking and curation site Pinterest has finally launched a Japanese version of its service, more than a year after it indicated its interest in the country after inking a link with Japanese e-commerce giant Rakuten.

In May last year, Rakuten led a $100 million investment round for Pinterest.

Other than just switching the language, Pinterest has also added features available only in the Japanese version — in particular a sub-category that specializes in topics of more than 100 hair styles, paper craft and other miscellaneous items. This marks Pinterest’s commitment to not only offer its service in different languages, but localize the content to suit a particular audience.

Japan joins the list of countries outside of the US where the social network is currently offering a localized version of both its website and mobile app: the UK, France, and Italy.

Guide to Pinterest Japanese Version [Pinterest Blog]

Image via Pinterest