Rub shoulders with leading experts and industry disruptors at TNW Conference →

The heart of tech

This article was published on July 10, 2012


Ouya crosses the million dollar mark on Kickstarter in just 8 hours for its $99 game console

Ouya crosses the million dollar mark on Kickstarter in just 8 hours for its $99 game console
Drew Olanoff
Story by

Drew Olanoff

Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for onlin Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for online charitable movements. He founded #BlameDrewsCancer. You can follow him on Twitter, Google+, Facebook, or email [email protected]

Earlier today, we told you about a company called Ouya which was attacking the video game console market in a new way. Its console, which will cost $99, could open the doors for game developers globally. No longer would you have to work at a big studio to potentially have a hit.

With a full 29 days to go for its Kickstarter campaign, Ouya has reached 8,423 backers who are offering up $1,047,834.00. Wow.

The goal? A mere $950,000. How high will it go? We shall see. As we noted earlier, Ouya’s founder Julie Uhrman told us that the console is its “love letter to gamers.” Here’s what she said during our interview today:

We know that in recent years, there has been a brain drain towards mobile in the gaming industry. For gamers, hardware is still very expensive, while it is hard for developers to bring their games to the living room, where gamers would like to play them. That’s what we want to solve: we want to bring back games to the TV. We also want to challenge the status quo, and bring openness where it didn’t exist.

Playing with the big boys, Sony, Microsoft and Nintendo, is no easy task, but someone has to do it, right? With the community behind them, Ouya could just shock the world and pull it off.

Ouya on Kickstarter