Rub shoulders with leading experts and industry disruptors at TNW Conference →

The heart of tech

This article was published on October 8, 2013


    Online learning startup Coursera moves into China with NetEase partnership

    Online learning startup Coursera moves into China with NetEase partnership Image by: AFP/Getty Images
    Kaylene Hong
    Story by

    Kaylene Hong

    Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in touch via Twitter or Google+.

    Open online course platform Coursera is making its move to target the Chinese market, as it announced today a partnership with Chinese Internet company NetEase (hat/tip Tech in Asia), to extend Coursera’s resources to NetEase users in China.

    The result of this partnership is Coursera Zone, a Chinese-language Web portal which will be hosted on NetEase’s open education website open.163.com. Eli Bildner from Coursera’s growth team says in a blog post:

    The aim in creating Coursera Zone is to help Chinese-speaking students more easily find and engage with content from Coursera’s partner universities and institutions. Specifically, Coursera Zone will feature translated course synopses, a Chinese-language orientation to the Coursera platform, Chinese-language discussion forums, and student testimonials.

    For the translation part, Coursera says it has teamed up with Chinese social networking site Guokr and volunteer translator community Yeeyan.

    Coursera and NetEase have also inked a video hosting agreement, which will see Coursera store copies of video files on locally hosted NetEase servers — helping to up the speed of video streaming.

    Other than the NetEase agreement, content-wise Coursera says university partners such as Peking University and National Taiwan University will help to expand its Chinese-language course offerings.

    In China, education is highly-regarded as a way to climb the ranks. As more and more people are able to access the Internet in the country, Coursera is well-placed to make inroads in the market by partnering with a local company that already has a presence among the Chinese.

    Headline image via AFP/Getty Images