Inside money, markets, and Big Tech

This article was published on December 6, 2018


HODL my beer: Coinbase trademarks the non-word ‘BUIDL’

What does it mean? No one knows

HODL my beer: Coinbase trademarks the non-word ‘BUIDL’
Matthew Beedham
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Matthew Beedham

Editor, SHIFT by TNW

Matthew is the editor of SHIFT. He likes electric cars, and other things with wheels, wings, or hulls. Matthew is the editor of SHIFT. He likes electric cars, and other things with wheels, wings, or hulls.

In a seemingly random move Coinbase has submitted a trademark request for the word “buidl.” No, you read that correctly, the cryptocurrency exchange is trying to trademark a miss-spelling of the word “build.”

The application document identifies the trademark in relation to “Software as a service (SAAS) services featuring software for transactions using virtual currency, namely, software for managing, buying, selling, storing, transacting, exchanging, sending and receiving virtual currency.”

The application goes on to say that the trademark will be used in conjunction with “temporary use of non-downloadable computer software for use in accessing, reading, tracking, trading and using tokens via blockchain technology.”

We don’t have much else to go on right now, but given the above, it sounds like Coinbase might be in the midst of developing some cloud-based developer tools for buying and selling cryptocurrencies.

It seems Coinbase has a sense of humor at least, there is an undeniable symmetry between the word “buidl” and “hodl.” Maybe it’s easier to get a trademark approval for a word that’s not actually spelled correctly.

[H/T Jameson Lopp]

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