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This article was published on June 11, 2015

Apple grabbed a way of supercharging your selfies from Kodak

Apple grabbed a way of supercharging your selfies from Kodak
Mic Wright
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Mic Wright

Reporter, TNW

Mic Wright is a journalist specialising in technology, music and popular culture. He lives in Dublin. He is on Twitter at @brokenbottleboy. Mic Wright is a journalist specialising in technology, music and popular culture. He lives in Dublin. He is on Twitter at @brokenbottleboy.

The rise of the selfie is seemingly unstoppable and Apple has been thinking about our propensity to take snaps of our own faces for a while.

A patent, dug up by PatentYogi, outlines a plan to use facial recognition to detect who the camera is being pointed at and apply personalised settings to take account of particular features.

Screenshot 2015-06-11 11.35.45

Effectively, you’d be able to tell your iPhone that you prefer a certain shutter speed, exposure time, sharpness, brightness or set of effects, and have those preferences applied whenever you’re grabbing a selfie or even – shock, horror – taking a picture of someone else close to you.

US9055276 (1)

The name on the patent – Ken Parulski – is interesting. He was Kodak’s Chief Scientist until June 2012, so it’s clear that this 2011 filing was one of the many purchased by Apple in a raid on the troubled camera company’s patent vault.

As is always the case with patents, just because a company holds one doesn’t mean it will turn the contents into a real feature. That said, I wouldn’t be surprised to see this function popping up in a future version of iOS.

Camera having processing customized for identified persons [USPTO via PatentYogi]

Read next: The best iOS 9 features Apple didn’t mention at WWDC 

Image credit: PatentYogi