You won't want to miss out on the world-class speakers at TNW Conference this year 🎟 Book your 2 for 1 tickets now! This offer ends on April 22 →

All Articles for

Distraction

Distraction is the divided attention of an individual or group from the chosen object of attention onto the source of distraction. Distraction is caused by: the lack of ability to pay attention; lack of interest in the object of attention; or the great intensity, novelty or attractiveness of something other than the object of attention. Distractions come from both external sources, and internal sources.