Vienna steps in to save bike share scheme after operators hit financial difficulties

So you like our media brand Shift? You should join our Shift event track at TNW2020, where you’ll hear how data, autonomy, and connectivity are fueling the future of mobility. 

This article was originally published by Sarah Wray on Cities Today, the leading news platform on urban mobility and innovation, reaching an international audience of city leaders. For the latest updates follow Cities Today on Twitter, Facebook, LinkedIn, Instagram, and YouTube, or sign up for Cities Today News.

Vienna’s municipal transport authority Wiener Linien is taking over the management of the city’s fixed-station bikeshare scheme after the previous operator, outdoor advertising company Gewista, shut half of the 121 stations due to financial issues.

The closed stations will be re-opened when legal details for the contract, which will last for at least ten years, are finalized.

The <3 of EU tech

The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!

Vienna’s mayor, Michael Ludwig, said he had taken the decision in order to avert the threat of the bike scheme being closed altogether.

“As a public mobility service provider of the City of Vienna, I have commissioned the Wiener Linien to restore the operation of the entire Citybike network as soon as possible in the interests of the Viennese,” he commented.

Expansion

A statement from the city said that as well as operating the existing Citybike network, Wiener Linien will also expand it, adding new stations as part of a drive to make bike-share more attractive for last-mile journeys.

The Citybike program, which was launched in 2003, has over 500,000 registered users and saw more than 10 million rides in 2019.

Gewista said it was already running the scheme in Vienna at a financial deficit and this had been worsened by the COVID-19 crisis. In July, the company announced that negotiations over subsidies had failed and it would close the 61 stations it had financed, which were mainly in the centre of Vienna.

The bikes are free to rent for the first hour and, according to reports, these journeys make up 95 percent of all rides.

Mobility leaders at a recent Cities Today Institute roundtable said the pandemic has shown how micromobility services such as rented scooters and shared bikes are now a crucial part of the transport mix in many cities, and more action may be needed to support them as such.

SHIFT is brought to you by Polestar. It’s time to accelerate the shift to sustainable mobility. That is why Polestar combines electric driving with cutting-edge design and thrilling performance. Find out how.