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This article was published on August 27, 2013

WSJ: BlackBerry is debating whether to spin off BBM into its own subsidiary

WSJ: BlackBerry is debating whether to spin off BBM into its own subsidiary Image by: Mario Tama
Nick Summers
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Nick Summers

Nick Summers is a technology journalist for The Next Web. He writes on all sorts of topics, although he has a passion for gadgets, apps and Nick Summers is a technology journalist for The Next Web. He writes on all sorts of topics, although he has a passion for gadgets, apps and video games in particular. You can reach him on Twitter, circle him on Google+ and connect with him on LinkedIn.

BlackBerry Messenger is set to launch on Android and iOS devices before the end of the summer, and now the company is said to be debating whether to spin off the service into its own subsidiary with greater independence.

The Wall Street Journal reports that the new division, potentially called BBM Inc, would help BlackBerry to promote and emphasize its messaging app as one of its most prized assets ahead of a potential sale. The company is also said to be moving more executives across to the BBM team to double-down on its latest features, such as video calls and BBM Channels.

Bringing BlackBerry Messenger cross-platform was a bold move in itself, so it’s unclear what BlackBerry thinks a more independent team could accomplish. The competition from Skype, WhatsApp, Google Hangouts and an ever growing number of cross-platform messaging apps based in Asia, such as LINE, should be seen as cause for concern though.

➤ BlackBerry Weighs Messenger Spinoff (WSJ)

Image Credit: Mario Tama/Getty Images