The partnership will see Vimeo funding and distributing original content from Maker creators via Vimeo On Demand throughout 2015. Maker’s 55,000 creators will also get access to the VOD platform and discounted Vimeo PRO accounts.
The deal between Vimeo and Maker is a blow to YouTube, where the studio’s stars have built their followings. Vimeo kicked off its push into original programming last year by funding a new set of episodes from web series, High Maintenance.
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