Video: Awesome iPhone Virtual Treasure Hunt For A Mini Car

I love looking around the world for inspirational campaigns and I loved this one the second I saw it. Treasure hunts are common online (and we have even done a couple ourselves) but this one takes things a step further using an iPhone app, location based services, the chance to win a mini and a battle with your friends all across a Stockholm. Although the technology behind this is pretty impressive it’s the simplicity of the concept and the viral nature of this that gets me excited. Who wouldn’t want to battle their friends around the city for a brand new car? I would very rarely get involved in campaigns or competitions to try them myself but I think if this was happening in Dublin I’d actually go out there and try and see if I could win it! Brilliant concept, check it out…