Story by
Nate Swanner
Former Reporter, TNWTNW's former West Coast writer in the PNW (Portland, Oregon). Nate loves amplifying developers, and codes in Swift when he's not writing. If TNW's former West Coast writer in the PNW (Portland, Oregon). Nate loves amplifying developers, and codes in Swift when he's not writing. If you need to get in touch, Twitter is your best bet.
Updating the Uber app on your phone may bring a new icon — and you may not like it.
It seems that Uber has ditched the familiar ‘U’ for what appears to be a map with your location at the center. Uber describes the center square-ish piece as a “bit,” and now has separate icons for riders and partners.
Uber also has a new logotype, which the company says “reflects a more substantial look as we too have matured as a company.” It’s a bit stronger, and more masculine; Uber says it was redesigned so users could identify it from afar.
Another initiative, which the company is calling “Atom,” will bring a unique look and feel to each city in the Uber app. Rather than keep everything static, Uber is trying to afford each city a unique look and feel.
Again, this all comes via an update, and is a rebranding effort; nothing about your Uber experience has changed, which may be the biggest oversight.
Get the TNW newsletter
Get the most important tech news in your inbox each week.
