Square Cash now lets you send a direct payment of a specific amount to a person or organization using a ‘$Cashtag’.
For the uninitiated, a ‘$Cashtag’ is Square’s payment system for accepting simple payments over the Web via a customized URL. Before, you could just direct someone to your page, but now you can request a specific amount in the URL. These can be used for businesses, charity organizations or because you need to pay your friend back for that movie ticket.
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For example, the URL cash.me/$wikipedia/10 automatically creates a $10 donation to the Wikimedia Foundation. If you want to create your own automatic donation, just swap your own $Cashtag in place of Wikipedia and set a dollar amount.
Making a payment just requires entering your card number, leaving an (optional) note and hitting the donate button.
It’s not a huge leap forward, but anything that helps reduce the friction of any Web or mobile payment is usually welcomed.
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