This article was published on February 20, 2014

Next-gen banking startup Simple is acquired by the very traditional BBVA for $117m


Next-gen banking startup Simple is acquired by the very traditional BBVA for $117m
Martin Bryant
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Martin Bryant

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Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

Simple logoSimple, the startup that essentially places a sexy, modern user interface over the traditional consumer banking experience, has been acquired by a much more conventional banking company – Spain’s BBVA – for $117 million in cash.

In an announcement on its website, Simple says “Working with BBVA gives us the resources, scale, and autonomy we need to accelerate our growth while staying true to our mission.” Simple will remain a separate operation from the rest of BBVA’s US businesses.

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