
Mobile online payments company Boku completed its first acquisition, after buying direct carrier billing service Qubecell in an undisclosed amount. The move allows Boku to establish a strong foothold in India and to properly look towards improving its presence in Asia and the Middle East.
Qubecellâs employees, technology, and relationships are all part of the deal and will eventually be rolled into the Boku brand.
The Boku-Qubecell relationship isnât anything new â both companies have worked closely over the past year and identified a âgreat cultural fitâ. Jon Prideaux, Bokuâs Chief Business Officer, says that Qubecellâs experience with four of Indiaâs largest carrier networks and local merchants is an important part of the acquisition.
Photo credit: Peter Macdiarmid/Getty Images
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