Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him a Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him at [email protected].
YPlan, an app for planning a last-minute night on the town, has announced an expansion into San Francisco, following successful launches in London and New York.
In order to make some (pardon the pun) noise as it arrives in SF, YPlan has partnered with the Noise Pop music festival to book tickets, including a couple of exclusive events. Similar to its New York expansion, YPlan has hired a local team in SF to curate events on the app.
Designed to answer the question “What should we do tonight?,” YPlan offers users a choice of several events that they can purchase tickets to.
As it grows, YPlan is decreasing the time between new city launches. It took roughly a year to expand to its second city, and now it needed just five months for its third. The company has also been successful at reaching locals, with over just 10 percent of users coming from out of town, according to YPlan co-founder and CEO Rytis Vitkauskas.
“The scaling model is already starting to work,” he said in an interview. “When we decided to go into SF, we only needed to hire a couple extra guys.”
YPlan launched in 2012 and raised a $12 million Series A last June. It has achieved over 500,000 total downloads and boasts 20 percent penetration among smartphone users in London.
The company got its start in London because its founders already had a network of potential hires and investors from working in the city, but Vitkauskas and his co-founder are now mostly based in New York.
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