Most organisations still store their passwords wrong. Here is what actually works.


Most organisations still store their passwords wrong. Here is what actually works. Image by: Canva

A password manager feels like a solved problem. Pick one, store your credentials, move on. Yet breach after breach tells a different story: compromised passwords remain the single most common entry point for attackers, responsible for over 80 per cent of hacking-related breaches according to Verizon’s annual data breach report. The issue is rarely that people choose weak passwords. It is that the systems around those passwords, how they are stored, shared, rotated, and governed, are fundamentally broken in most organisations.

This article contains affiliate links. If you make a purchase through these links, we may earn a commission at no extra cost to you.

The gap between personal and enterprise password management

For individuals, the calculus is simple. A good password manager generates unique credentials for every account, fills them automatically, and encrypts the vault with a master password only you know. The market has plenty of decent options for this use case.

But the moment you move beyond a single user, the complexity multiplies. Teams need to share credentials without exposing them in plaintext. Departing employees need to have their access revoked instantly, across every system. Compliance frameworks like SOC 2, HIPAA, and PCI DSS demand audit trails showing who accessed what, when, and from where. And increasingly, organisations need to manage not just passwords but SSH keys, API tokens, database credentials, and privileged session access.

This is where most password managers hit their ceiling. They were built to store and autofill credentials. They were not built to govern them.

Why credential governance matters more than credential storage

Consider a typical mid-sized company. Marketing has a shared Google Ads login saved in a spreadsheet. The development team stores database connection strings in environment variables and CI/CD pipeline configs. The IT department rotates admin passwords quarterly but tracks them in a separate vault that nobody else can access. Customer support shares a CRM login through Slack messages.

Each of these is a credential management failure waiting to become a breach. Not because the passwords themselves are weak, but because there is no centralised system governing how they are created, stored, shared, and retired. When an employee leaves, revoking access means checking half a dozen disconnected systems and hoping you did not miss one.

The enterprises that handle this well tend to use privileged access management (PAM) platforms, but traditional PAM tools carry their own baggage: six-figure implementation costs, months-long deployments, and interfaces that security teams tolerate rather than enjoy.

A different approach to the problem

Keeper Security has been working on this problem from a slightly different angle. Rather than building a traditional PAM platform and bolting on a password manager, Keeper started with consumer-grade password management and expanded upwards into enterprise credential governance, privileged access management, and secrets management. The result is a platform that covers everything from your Netflix password to your production database credentials under a single zero-knowledge architecture.

The zero-knowledge part is worth pausing on. It means Keeper’s servers never have access to your unencrypted data. Your vault is encrypted and decrypted locally, on your device, using keys derived from your master password. Keeper cannot see your credentials, and neither can anyone who compromises Keeper’s infrastructure. This is not just a marketing claim; it is the architectural foundation verified by the company’s FedRAMP, StateRAMP, and ISO 27001 certifications.

What the platform actually includes

KeeperPAM, the company’s unified platform, bundles several capabilities that organisations would otherwise purchase separately. Password and passkey management handles the basics: generating, storing, and autofilling credentials across devices and browsers. Secrets management protects API keys, database credentials, certificates, and other machine-to-machine credentials used in DevOps and CI/CD pipelines. Keeper Connection Manager provides secure remote desktop and SSH access without exposing credentials or requiring a VPN. And session recording captures privileged activity for audit and compliance.

The company’s most recent addition, KeeperDB, announced at RSAC 2026, extends vault-native access to MySQL, PostgreSQL, Oracle, and SQL Server databases. It is a clear signal that Keeper sees its future not as a password manager with enterprise features, but as a full credential governance platform that happens to be easy enough for individuals to use.

What it costs

Pricing is one area where Keeper differentiates itself from legacy PAM vendors. Personal plans start at $4.03 per month ($48.39 per year), and Family plans cover five users for $8.57 per month ($102.84 per year). On the business side, Keeper Business Starter begins at $2 per user per month for teams of five to 10, while the full Business plan runs $4 per user per month and includes a free Family plan for every user. Enterprise pricing sits at $6 per user per month.

For context, that Business plan at $4 per user per month is less than half the cost of comparable PAM platforms, and it includes password management, secrets management, and privileged session recording in a single licence. The free Family plan bundled with every Business seat is a nice touch: it gives employees a reason to practise good credential hygiene at home, which tends to reduce the likelihood of password reuse across personal and work accounts.

Keeper frequently runs promotions, with discounts of up to 50 per cent off consumer plans and 30 per cent off business plans. A free trial is available for both personal and business accounts.

Who this is for

Keeper is not the right fit for everyone. If you are a solo user who just needs to store a few dozen passwords, a free tier from Bitwarden or the built-in manager in your browser will do the job. Keeper’s value shows when your needs extend beyond simple storage: when you need role-based access controls, when you need to share credentials across a team without exposing them, when you need audit logs for compliance, or when you need to manage infrastructure secrets alongside everyday passwords.

Small businesses that want enterprise-grade security without enterprise-grade complexity will find the Business Starter plan a practical entry point. Larger organisations already evaluating CyberArk or BeyondTrust should look at KeeperPAM as a less expensive, faster-to-deploy alternative that covers much of the same ground.

The bottom line

The password management market has matured to the point where storing credentials securely is table stakes. The real question for organisations is whether their credential management system can also govern access, enforce policies, record sessions, and protect the infrastructure secrets that modern software depends on. Keeper Security is one of a small number of platforms that can do all of this without requiring a dedicated security team to manage it. For most organisations, that combination of depth and accessibility is worth a serious look.

Get the TNW newsletter

Get the most important tech news in your inbox each week.

Also tagged with