The heart of tech is coming to the heart of the Mediterranean. Join TNW in Valencia this March 🇪🇸

This article was published on October 24, 2011 is the About.Me for business [invites] is the About.Me for business [invites]
Drew Olanoff
Story by

Drew Olanoff

Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for onlin Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for online charitable movements. He founded #BlameDrewsCancer. You can follow him on Twitter, Google+, Facebook, or email [email protected]

With most businesses deciding that it’s time to have a Twitter account, Facebook page, and a blog, the need to bring all of these things into one place is necessary. let individuals create a beautiful “home” page with links to all of their social media accounts. is doing the same thing for your company or product. has given The Next Web an exclusive invite code, so sign up today. was founded by Ludo Antonov and Arianna O’Dell due to the simple need of providing companies of all sizes an easy way to set up a website.

According to the company: integrates with the social networks that matter most to your line of business. After you’re done customizing – easily aggregate your social channels. Networks are grouped in categories, making it easy to find and add the networks in your industry.

This type of service is most certainly necessary as managing a website dynamically for most companies is a thing of the past. Hiring someone just to update every single happening for a business is just too costly and social media cancels out the need for that.

Quick setup

Setting up your page is simple. Just enter in all of your details, add links to your social networking accounts, and the site saves your changes on the fly. If you’ve ever used aol’s, you’ll be very familiar with the interface.

Why I find this interesting, is the reason that most might find it not so useful. is for people specifically, a place to build your personal brand, and all of its services are tailored for that. I saw companies using the service to create pages for themselves and they always looked out-of-place.

What can do if it stays focused on the business end of things, is create a solid offering to a huge userbase of companies. Having a network of hosted pages works for the company, and for the users in the same way that hosting a WordPress blog on does. This approach means all companies will benefit from sweeping changes and upgrades made to the site. Hopefully will offer a directory of companies, because I feel like a second generation yellow pages is something that’s needed on the web. Open search just doesn’t always cut it.

Be sure to grab your companies’ username on and use the special invite code: #TNWFTW

Also tagged with