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This article was published on July 16, 2015


Amazon says Prime Day was bigger than its biggest Black Friday

Amazon says Prime Day was bigger than its biggest Black Friday
Amanda Connolly
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Amanda Connolly

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Amanda Connolly is a reporter for The Next Web, currently based in London. Originally from Ireland, Amanda previously worked in press and ed Amanda Connolly is a reporter for The Next Web, currently based in London. Originally from Ireland, Amanda previously worked in press and editorial at the Web Summit. She’s interested in all things tech, with a particular fondness for lifestyle and creative tech and the spaces where these intersect. Twitter

Despite widespread disappointment, Amazon says Prime Day was bigger than its biggest Black Friday.

According to Amazon, the made-up holiday was the largest device sales day the company has ever had with 398 items ordered every second in Prime-eligible countries – that’s 34.4 million products.

Some of the biggest sellers on the day in the US were Amazon’s Fire TV stick, the ‘Lord of the Rings’ trilogy boxset, televisions (unspecified brands), Bose headphones and ‘Fifty Shades of Grey’ on Blu-ray.

Outside the US, the big sellers were slightly less impressive products like diapers, Crocs and Monopoly.

However, while Amazon is quick to tell the world of its sales figures, it’s failing to address the fact that a large number of customers were bitterly disappointed at the lacking quality and numbers of offers available.

Most high-profile deals, like the Kindle Fire TV stick and Amazon Echo, were in small numbers and sold out before the majority of customers had a chance to spend their money.

➤ Amazon’s first ever Prime Day breaks global records, sales exceed Black Friday [Amazon/Business Wire]

Read next: Amazon Prime Day sucks. Here’s how it could do better

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