Despite widespread disappointment, Amazon says Prime Day was bigger than its biggest Black Friday.
According to Amazon, the made-up holiday was the largest device sales day the company has ever had with 398 items ordered every second in Prime-eligible countries – that’s 34.4 million products.
Some of the biggest sellers on the day in the US were Amazon’s Fire TV stick, the ‘Lord of the Rings’ trilogy boxset, televisions (unspecified brands), Bose headphones and ‘Fifty Shades of Grey’ on Blu-ray.
Outside the US, the big sellers were slightly less impressive products like diapers, Crocs and Monopoly.
However, while Amazon is quick to tell the world of its sales figures, it’s failing to address the fact that a large number of customers were bitterly disappointed at the lacking quality and numbers of offers available.
— Shawn Hollenbach ? (@shawnhollenbach) July 15, 2015
Most high-profile deals, like the Kindle Fire TV stick and Amazon Echo, were in small numbers and sold out before the majority of customers had a chance to spend their money.
➤ Amazon’s first ever Prime Day breaks global records, sales exceed Black Friday [Amazon/Business Wire]