Amazon might well already have a wealth of services to tempt customers into paying for its annual Prime subscription service, but it’s just introduced another offering designed to tempt bargain hunters.
Called ‘Prime Day’, Amazon will be offering subscribers in the US, UK, Spain, Japan, Italy, Germany, France, Canada and Austria “more deals than Black Friday” on July 15, it says.
The promotions kick off from midnight and additional deals will pop-up as frequently as every 10 minutes.
While Amazon didn’t say specifically which deals will be on offer, items from categories like electronics, toys, movies, clothing, outdoor items and more will all be on offer.
The 💜 of EU tech
The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!
If you needed one more reason to sign up for a Prime subscription, Amazon is desperately trying to give it to you.
➤ Step Aside Black Friday – Meet Prime Day [Amazon]
Read next: Amazon Prime Now one-hour delivery is live in Central London
Get the TNW newsletter
Get the most important tech news in your inbox each week.