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Inside money, markets, and Big Tech

This article was published on April 30, 2009

Google is the world’s first $100 billion brand

Google is the world’s first $100 billion brand
Zee
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Zee

Former CEO of The Next Web. A fan of startups, entrepreneurship, getting things done faster, penning the occasional blog post, taking photos Former CEO of The Next Web. A fan of startups, entrepreneurship, getting things done faster, penning the occasional blog post, taking photos, designing, listening to good music and making lurrrve.

According to the fourth annual BrandZ top 100 global brands ranking, Google is now worth 25% more than Microsoft and is the first company to surpass the $100 billion value mark.

Microsoft is number two at $76.2 bn, and Coca-Cola enters the top three for the first time at $67.6 bn.

Despite the current economic climate, the value of the top 100 brands has increased 2% since last year, to $2 trillion – a marginal increase of 1.7 percent.

brandztop10

The  through devices such as the iPhone and BlackBerry has led to huge increases for the mobile operators category as a whole, driven by demand for data services. Vodafone enters the top 10 for the first time this year (+45 percent).

To value a brand, three factors are taken into account: a company’s earnings under the banner of the brand, how much the earnings are attributable to the brand; and the brand multiple – the growth potential of the earnings.

What continues to surprise me is that Google’s growth has been fueled mostly by one product. You can view the full report here.