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This article was published on May 22, 2013

    GiftCards.com gives digital gifting startup Giftly an exit

    GiftCards.com gives digital gifting startup Giftly an exit Image by: Philip Dyer
    Robin Wauters
    Story by

    Robin Wauters

    Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family a Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family and Belgian beer. If you'd like to know more about Robin, head on over to robinwauters.com or follow him on Twitter.

    Popular gift card website GiftCards.com has acquiredGiftly, a two-year old startup that enables consumers to buy and deliver digital gifts via its website and free app. Terms of the acquisition were not disclosed.

    San Francisco-based Giftly offers a platform that enables people to send gift credits to recipients based on their location when they redeem a gift, rather than issuing plastic cards, and requires zero point-of-sale integration.

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    In a statement, GiftCards.com CEO Jason Wolfe says he – unsurprisingly – considers digital and mobile gifting to be the “future of the industry” and that the Giftly deal was a “logical and exciting step” that involved the outright purchase of “an established partner in the fast-growing m-commerce space”.

    Giftly will be rolled into the GiftCards.com operation but will maintain its offices in San Francisco, according to the statement.

    The freshly acquired company had raised $2.8 million so far from investors including Baseline Ventures, SoftTech VC, Floodgate, Thrive Capital, and TechStars co-founder David Tisch.

    Founded back in 1999, GiftCards.com says it is currently talking to a number of VC firms and strategic investors to raise its very first round of funding, in order to accelerate the combined companies’ growth.

    Also read:

    InComm buys digital gift card company Giftango in undisclosed deal

    Social gifting startup DropGifts takes the B2B route to the US

    Social gifting app Wrapp adopts Braintree and Venmo Touch for one-tap mobile transactions

    Top image credit: Thinkstock