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This article was published on March 24, 2016

Foursquare’s Swarm is now a handy life-logging app

Foursquare’s Swarm is now a handy life-logging app
Martin Bryant
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Martin Bryant

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Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

Swarm has evolved a lot since it was spun out of the main Foursquare app a couple of years ago. The game side of it is more fun than ever, even if it doesn’t appeal to everyone.

Now the app has learned some new tricks that should appeal to people who don’t see the point of mayorships, coins, stickers and leaderboards.

New life-logging features are launching today. An updated profile tab shows which friends you’ve checked in with most and your most frequent check-ins.

android-categories-graph

There’s also a map of your check-ins around the world and a ‘The Weekly Swarm’ feature that summarizes where your friends have been in the past seven days, including popular events, trending places, friends’ trips, new and lost mayorships and stickers.

weekly-swarm-screen-ios

The updates should make checking in feel more useful to those who gave up on Foursquare when the initial novelty wore off a few years ago. I’m an obsessive Swarm user anyway, so for me it’s just a neat addition to the app that will mean I spend even more time with it.

While Foursquare doesn’t directly monetise Swarm except for occasional ads, it does use data about check-ins from the app in its B2B offerings.

➤ Swarm [Android / iOS / Windows]

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