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This article was published on January 5, 2016

Check out Nikon’s crazy 360-degree VR camera

Check out Nikon’s crazy 360-degree VR camera
Lauren Hockenson
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Lauren Hockenson

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Lauren is a reporter for The Next Web, based in San Francisco. She covers the key players that make the tech ecosystem what it is right now. Lauren is a reporter for The Next Web, based in San Francisco. She covers the key players that make the tech ecosystem what it is right now. She also has a folder full of dog GIFs and uses them liberally on Twitter at @lhockenson.

Today at CES 2016 in Las Vegas, Nikon pulled a surprise announcement amid its expected camera upgrades, unveiling its first consumer-focused 3D action camera, the KeyMission 360.

According to a press release (Dutch), the ‘wearable’ camera provides for 360-degree filming in 4k UHD resolution. The camera is able to accomplish that via a series of sensors and lenses that stitch together to create a seamless picture.

The KeyMission 360 is waterproof to a depth of 30m and resistant to shock, dust and low temperatures.

Nikon’s aim with its first action camera is to embrace the burgeoning world of immersive video. By marrying the familiar action video space — dominated thus far by GoPro — with the new medium of VR, Nikon might wiggle in as the first consumer-friendly VR camera at a reasonable price point.

The company is demoing the product, which doesn’t have a listed price but is set to release sometime in the Spring, on the CES show floor.

Nikon

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