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This article was published on November 13, 2014


    BSkyB rebrands to become simply Sky

    BSkyB rebrands to become simply Sky
    Mic Wright
    Story by

    Mic Wright

    Reporter, TNW

    Mic Wright is a journalist specialising in technology, music and popular culture. He lives in Dublin. He is on Twitter at @brokenbottleboy. Mic Wright is a journalist specialising in technology, music and popular culture. He lives in Dublin. He is on Twitter at @brokenbottleboy.

    BSkyB begone! The name that came into being when Sky Television merged with British Satellite Broadcasting in 1990 has finally been shelved. From now on, it’s simply Sky. With the company having completed its deal to buy Sky Italia from 21st Century Fox and snap up 57% of Sky Deutschland, “British” felt a little too parochial.

    Sky says it’s now “Europe’s leading entertainment group” with 20 million customers across Italy, Germany, Austria, the UK and Ireland.  It has slimmed down its name to reflect that. It’s also listing on the London Stock Exchange with the symbol SKY.

    The name change still needs to be approved by shareholders but they’re unlikely to stand in its way.

    Sky creates Europe’s leading entertainment company [Sky]