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This article was published on May 27, 2015

The most hypocritical ad blocker ever replaces ‘bad’ clips with award winning ones

The most hypocritical ad blocker ever replaces ‘bad’ clips with award winning ones
Mic Wright
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Mic Wright

Reporter, TNW

Mic Wright is a journalist specialising in technology, music and popular culture. He lives in Dublin. He is on Twitter at @brokenbottleboy. Mic Wright is a journalist specialising in technology, music and popular culture. He lives in Dublin. He is on Twitter at @brokenbottleboy.

We’ve been having a bit of a debate about ad blockers around here recently – Martin Bryant for the prosecution, Owen Williams speaking up for the defence – but here’s one I think we can all agree on:

The Ad Filter, a browser extension for Firefox and Chrome created by advertising organization D&AD, is the most hypocritical ad blocker ever.

Screenshot 2015-05-27 12.27.35

Once you’ve installed it, the extension replaces the ads you’re served on YouTube with ones that have received awards. Or to be more precise, ones that have received D&AD Awards.

The organization claims “it works like magic – the more great ads you see, the more you will love advertising.” I’m not so sure the advertisers whose creations aren’t deemed worthy enough will love this at all. Ad-wary consumers certainly won’t.

The Ad Filter [D&AD]

Read next: Adblockers are immoral and mobile networks should know better