This article was published on February 15, 2013

Apple’s Jony Ive receives the greatest accolade in UK children’s TV: A golden Blue Peter badge


Apple’s Jony Ive receives the greatest accolade in UK children’s TV: A golden Blue Peter badge

As Apple’s design chief, Jony Ive has won his fair share of awards and accolades. While some will be more prestigious than others, he is also set to join a small list of illustrious figures that have been awarded perhaps the greatest accolade in UK children’s TV: a golden Blue Peter badge.

Ive, who received his knighthood from the Queen in May 2012, will join Her Majesty, footballer David Beckham and Harry Potter author JK Rowling in becoming one of 1,000 Blue Peter gold badge owners recognised for helping to inspire children around the world.

Blue Peter is the world’s longest-running children’s television programme and was first broadcast in 1958. It offers kids art and craft tips, with its presenters tackling various real-world challenges.

A fan of the show since he was a boy, the Apple SVP didn’t turn up to collect his award empty handed. With help from his team, Ive presented the show with a unique solid aluminium Blue Peter badge that took more than 10 hours to create.

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If you live in the UK (or are able to view BBC channels where you live), the Blue Peter special is set to air tomorrow at 10am on the CBBC channel.

Image Credit: brize/Flickr

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