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This article was published on September 11, 2014


Apple’s decision to give its customers U2’s new album for free is confusing a lot of people

Apple’s decision to give its customers U2’s new album for free is confusing a lot of people Image by: Getty Images


Jon Russell
Story by

Jon Russell

Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on T Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on Twitter, Angel List, LinkedIn.

Apple’s partnership with U2 is having an immediate effect, although perhaps not as might be hoped, after customers began noticing that the band’s latest album had been uploaded to their accounts automatically. Some of the younger Apple folks don’t even appear to know who the Irish band is — sigh.

The two heavyweights believe that their coming together can “transform the way music is listened to and viewed” — but the initial response seems to be confusion, judging on the reactions of many who have tweeted, and a post over at TechCrunch too.

Other people are being more playful, including TNW’s own Owen Willams:

Not to worry. If you’re not into the band and/or its latest offering, the album will disappear within a month. I’m sure there’s a lame Snapchat joke in there somewhere…

Thumbnail image via Getty Images / AFP