Want to keep the TNW Conference vibe going?? Tickets for TNW2022 are available now >>

The heart of tech

This article was published on August 30, 2014

    Apple is reportedly considering charging $400 for its wearable device

    Apple is reportedly considering charging $400 for its wearable device Image by: Spencer Platt
    Owen Williams
    Story by

    Owen Williams

    Former TNW employee

    Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their word Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their words friendlier. In his spare time he codes, writes newsletters and cycles around the city.

    A report by Recode today claims that Apple executives have discussed pricing its wearable device at $400, but haven’t finalized it yet, and may not set the price before Apple’s September event.

    Samsung’s Galaxy Gear 2 watch retails $300 outright and Android Wear devices sell on the Play Store for around $200, which would put the rumored Apple wearable at the high end of the market.

    Another report by Recode claims that the wearable may be unveiled at Apple’s September 9 event but won’t ship to consumers until sometime in 2015.

    We still don’t know much about what the rumored device actually does, but it’s likely we’ll get at least a preview at Apple’s event.

     Apple Has Considered $400 Price for Wearable Device [Recode]