Yahoo acquired intelligent Android launcher Aviate back in January this year, before launching the service out of beta in June.
In a nutshell, Aviate automatically organizes your apps and aggregates your personal and local data. This may include weather forecasts, transit information and calendar events. It adjusts according to time of day and your other activities to bring contextually-relevant information to your homescreen.
A by-product of this is that Yahoo/Aviate gathers a lot of data about key activities on Android, including what apps users interact with most, average apps installed and so on. Indeed, Yahoo Aviate and Yahoo Labs have pulled together an infographic (see below) that reveals users have an average of 95 apps installed on their phones, 35 of which are used (on average) each day.
Digging a little deeper, it’s clear that certain apps appeal to users at specific times of day, which probably doesn’t come as that much of a surprise. Google Maps usage peaks later in the day when people are trying to get places, while the clock app peaks at night-time and in the morning.
Netflix, on the other hand, rises steadily throughout the day to a high at around 10pm, while the phone and SMS apps are most often used during working hours.
Though Yahoo won’t reveal actual download figures for Aviate, Google Play’s rather broad range reveals it has been installed between 1 million and 5 million times, so the data is based on a significant number of users. That said, it is restricted to those who are inclined to install a launcher such as this, so it’s perhaps not entirely representative of the broader Android app install-base.
Anyway, check out some more of its numbers from the infographic below.
➤ Yahoo Aviate | Google Play