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This article was published on September 18, 2014


Amazon just forked out $4.6 million to own the .Buy domain

Amazon just forked out $4.6 million to own the .Buy domain Image by: David McNew
Jon Russell
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Jon Russell

Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on T Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on Twitter, Angel List, LinkedIn.

US online retail giant Amazon is embracing the era of new internet domain names after it forked out nearly $4.6 million to gain exclusive access to .Buy websites.

Domainnamewire.com — a blog that keeps an eye on all things domain name-related — reports that Amazon beat out Google and two other companies to win the auction. Google was also unsuccessful in its efforts to buy .VIP, while .Tech sold for $6,760,000 — a figure that Domainnamewire.com says may be a record deal for a top level domain.

ICANN, the organization that governs top level domains, is expected to hit the switch on a range of new domains before the end of the year. Amazon poised to take first dibs on the most attractive .Buy URLs — adding them to its collection which already includes ‘hate domains’ like AmazonSucks.com — but you will still be able to snap one up when they go live.

In other Amazon news today:

Headline image via AFP / Getty Images