This article was published on October 3, 2011

Adobe Acquires Typekit

Adobe Acquires Typekit
Drew Olanoff
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Drew Olanoff

Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for onlin Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for online charitable movements. He founded #BlameDrewsCancer. You can follow him on Twitter, Google+, Facebook, or email [email protected]

According to a MarketWatch report, Adobe has acquired Typekit.

Typekit, formerly known as Small Batch, is an easy use service that facilitates linking to high-quality Open Type fonts to make sure real fonts stay intact as they are placed on multiple platforms, such as the web and mobile browsers. The service is subscription based and contends that their reliability is second to none.

Typekit will stay a standalone service and become a part of the Adobe Creative Cloud. The Company announced the new initiative this morning.

Lea Hickman, VP of Product Management at Adobe had the following to say on the acquisition:

Typography is a fundamental design element and something that designers want to be more creative with on websites – especially as these websites now need to be viewed on mobile devices

Working closely with type foundries, the Typekit team has delivered an outstanding service, empowering designers to present the power of the printed word in new ways – online and on devices.

Typekit’s Chief Executive Officer Jeffrey Veen adds:

By joining Adobe, we are now an integral part of the worldwide leader in creative software, and as Adobe moves aggressively into cloud-based services, this will accelerate our vision of reinventing the look and feel of Web through creative and beautiful fonts

This is an exciting time to be designing for the Web. As millions of new users come online via tablets and smartphones, capturing their attention via high-impact typography has never been more relevant.

With Adobe’s announcement this morning, this acquisition could be a sign of things to come. They are clearly creating some type of Mobile apps killer.

The purchase price is not known at this point.

You can read the blog post from Typekit here.

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