We’ve been having a bit of a debate about ad blockers around here recently – Martin Bryant for the prosecution, Owen Williams speaking up for the defence – but here’s one I think we can all agree on:
The Ad Filter, a browser extension for Firefox and Chrome created by advertising organization D&AD, is the most hypocritical ad blocker ever.
Once you’ve installed it, the extension replaces the ads you’re served on YouTube with ones that have received awards. Or to be more precise, ones that have received D&AD Awards.
The organization claims “it works like magic – the more great ads you see, the more you will love advertising.” I’m not so sure the advertisers whose creations aren’t deemed worthy enough will love this at all. Ad-wary consumers certainly won’t.
The <3 of EU tech
The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!
➤ The Ad Filter [D&AD]
Read next: Adblockers are immoral and mobile networks should know better
Get the TNW newsletter
Get the most important tech news in your inbox each week.