The most hypocritical ad blocker ever replaces ‘bad’ clips with award winning ones

The most hypocritical ad blocker ever replaces ‘bad’ clips with award winning ones

We’ve been having a bit of a debate about ad blockers around here recently – Martin Bryant for the prosecution, Owen Williams speaking up for the defence – but here’s one I think we can all agree on:

The Ad Filter, a browser extension for Firefox and Chrome created by advertising organization D&AD, is the most hypocritical ad blocker ever.

Screenshot 2015-05-27 12.27.35

Once you’ve installed it, the extension replaces the ads you’re served on YouTube with ones that have received awards. Or to be more precise, ones that have received D&AD Awards.

The organization claims “it works like magic – the more great ads you see, the more you will love advertising.” I’m not so sure the advertisers whose creations aren’t deemed worthy enough will love this at all. Ad-wary consumers certainly won’t.

The Ad Filter [D&AD]

Read next: Adblockers are immoral and mobile networks should know better

 

Read next: Business and design deals to help your startup grow