SSO is pretty sweet. Essentially, it allows you to store credentials for these premium content services (like those offered by Dish, DirectTV, and Sling TV), and access them across compatible devices without having to type in your password again.
Apple introduced it last year. And now it’s Amazon’s turn – maybe.
Per AFTVNews, the latest 22.214.171.124 software update for the Amazon Fire TV and Fire TV Stick includes OTTSSO libraries. This is a portmanteau of “over-the-top” (a term used to describe streaming service)” and “single sign-on.”
This feature isn’t available to use right now, and it’s quite possible that Amazon is just spitballing, and has no desire to actually implement SSO.
But if it did, it would make Amazon’s affordable streaming devices a more compelling proposition, especially in light of the enticing Apple TV, launched last year.