This article was published on September 6, 2012

Emtrics and five other startups receive a combined $252k from Spanish accelerator Mola


Emtrics and five other startups receive a combined $252k from Spanish accelerator Mola

Mola.com has invested $252k (€200k) in 6 new Internet startups, the Spanish accelerator announced this week. This brings the number of ventures it has backed this year to 20 – a combined $1 million investment (€850k).

As we reported, the Mallorca-based accelerator is planning to close a $3.8m round by the end of the month, in addition to the US$1.6m it raised last February, not to mention the personal capital injected by its co-founders Enrique Dubois and Paco Gimena since Mola’s launch in November 2011.

Mola’s new round once again focuses on consumer Internet startups. Yet, the six new ventures it is backing come from different sectors, from social gaming and advertising to beauty coupons, finance and market research.

In addition to investment, they will receive mentoring and advice from Mola’s staff and network to boost their businesses. Here’s the full list, on which you may recognize Wayra alum Emtrics:

  • Beebrite, an upcoming gamified brain training platform to boost productivity and intelligence in an entertaining way;
  • Emtrics, which collects customer feedback on the spot through mobile phones in offline businesses (see our previous article);
  • Fitboo, an online platform for fitness activities to be launched this month, and where clients only pay for the classes they attend;
  • Kantox, which lets companies trade future currency flows between them at a preferred rate to save on banking commissions, and already processed €5m ($6.3m) in transactions;
  • MediVip, an upcoming coupon service for healthcare services such as eye care, orthodontics and plastic surgery;
  • MolaMedios, aimed at selling advertising for companies in Mola’s portfolio and beyond

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Mola’s portfolio currently includes 49 companies. Earlier this week, its alum PlaySpace secured a $1.9 million investment round led by PeopleFund with the participation of the Spanish venture fund Faraday Ventures to expand its social and mobile gaming business targeted at Spanish and Portuguese speaking users.

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