NOW TV, the internet TV service powered by UK satellite broadcaster BSkyB (Sky) that offers customers subscription-based access to Sky Movies – and soon, much more – is now available on Roku.

More specifically, NOW TV is available from today on Roku’s LT and 2 XS streaming players, which are both available in the UK for £49.99 and £99.99, respectively.

NOW TV can easily be found in the Roku Channel Store.

New NOW TV customers can enjoy a free 30-day trial of the movie subscription service, and Sky also touts a three-month introductory offer of £8.99 a month (after that, it’s £15 each month but it should be noted that all NOW TV subscriptions don’t require customers to sign a contract).

The relatively new Internet TV service became available on the Xbox 360 back in August, not long after it went live on Windows PCs, Macs and Android mobile devices (albeit with limited device support).

NOW TV customers get to stream blockbuster movies rather quickly after they have ended their run in cinemas, and also occasionally offers exclusive access to certain flicks and TV shows for a limited time.

Sky says it will also its popular Sky Sports service to NOW TV in the next few months, which is sure to add to the appeal for customers.

Also read:

Roku bolsters its UK media-streaming offering with BBC iPlayer

Virgin launches TV Anywhere to rival Sky Go, giving online and mobile access to TV and movies on the move

Sky wins exclusive Warner Bros. movie rights, dealing a blow to Netflix and its rivals

Sky integrates Zeebox’s second-screen platform in its Sky+ iPad app, makes TV more social

BSkyB’s Sky+ iPhone app gets remote control functionality, recording planner and more

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