More specifically, NOW TV is available from today on Roku’s LT and 2 XS streaming players, which are both available in the UK for £49.99 and £99.99, respectively.
F**k it, we'll do it live!
NOW TV can easily be found in the Roku Channel Store.
New NOW TV customers can enjoy a free 30-day trial of the movie subscription service, and Sky also touts a three-month introductory offer of £8.99 a month (after that, it’s £15 each month but it should be noted that all NOW TV subscriptions don’t require customers to sign a contract).
The relatively new Internet TV service became available on the Xbox 360 back in August, not long after it went live on Windows PCs, Macs and Android mobile devices (albeit with limited device support).
NOW TV customers get to stream blockbuster movies rather quickly after they have ended their run in cinemas, and also occasionally offers exclusive access to certain flicks and TV shows for a limited time.
Sky says it will also its popular Sky Sports service to NOW TV in the next few months, which is sure to add to the appeal for customers.
Image credit: Warren Allott for AFP / Getty Images