Twitter announced today that it is partnering with Yahoo in Japan to make its suite of advertisement products available to small and medium-sized businesses in the country.

The deal will see Yahoo Japan integrate Twitter ads into its existing ad platform and become a reseller, so small businesses can access Twitter’s Promoted Tweets, Promoted Accounts, and Promoted Trends directly within Yahoo. This move marks Twitter’s first step in opening up its advertising doors to small firms in Asia, albeit via a partnership.

“This partnership is an important milestone for Twitter in our efforts to bring Twitter Ads to advertisers big and small across the globe,” Twitter says in its blog post. The joint ad product will be launched “soon.”

It’s little wonder that Japan is Twitter’s first stop in Asia to push for more advertising revenue, as the company has a wide reach in Japan, with a userbase that is among its 10 largest in the world. However, it is reportedly struggling to break through with advertisers there. Yesterday, Twitter also said it was beta testing TV conversation targeting in Japan in a bid to appeal to more advertisers. 

In other regions, Twitter is pushing its self-serve advertising platform, which it built last March, and opened to all users in the US in April last year. Subsequently in November, it gave small businesses in the UK, Ireland and Canada access to the platform too.

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