Facebook today teamed up with TED to bring exclusive content to the Ideas section of Facebook Paper. The collaboration will run for the duration of the TED 2014 conference in Vancouver (March 17 to March 21) and will feature exclusive content (posts, photos, and presentations from TED fellows) coming out of the event.
This is the first time Facebook is working with a third-party to bring exclusive content into Paper. Until now, the Ideas section of Paper included daily articles on a specific idea, event, or personality (past topics included International Women’s Day, the State of the Union address, and the South by Southwest conference). Despite very positive reviews regarding its design, Paper hasn’t quite taken off (though it is still limited to the iPhone in the US), so Facebook is experimenting to see how it can boost the app’s popularity and engagement.
Image Credit – hello.ted.com