Now that Pokemon Go basically dictates your life, it makes sense that if you have to go outside and actually live a little, you might as well try to catch them all along the way. Yelp realizes this Venn Diagram of opportunity, and has implemented a new filter for you to search only for businesses that have nearby PokéStops.
Nope, not April Fool’s. Just check out the iOS or Android Yelp app and search for a business and you’ll find a blue PokéStop tab to filter results to just businesses where you can access them in the game. If you leave a review, Yelp may also ask whether this business has a nearby PokéStop, as far as you are aware.
The feature is only live in the US, New Zealand, and Australia despite the game arriving to the UK this week.
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Pokemon Go has become a marketer’s dream come true: from placing Lures near their businesses to attract digital monsters and IRL customers to T-Mobile giving away data to bring in new subscribers, we’re gonna see a lot more product updates and ad campaigns to accommodate this fast-growing app.
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