Today at Adobe’s Create the Web event in San Francisco, the software giant is launching a brand new Web-focused “Edge family,” consisting of unreleased and rebranded tools like Edge Animate, Edge Reflow, Edge Code, Edge Inspect, Edge Web Fonts and more. This announcement reflects quite a bit on Adobe’s shifting priorities, emphasizing both open Web standards and the growing benefits of a Creative Cloud subscription.
A host of new products are being released, but perhaps most notably, Adobe Edge Preview is now leading the way for an entire Edge suite. To be clear, the product that was once called “Adobe Edge Preview” is now “Edge Animate,” which fits within the new “Edge family” of apps and services.
A new era of tech events has begun
We’re back in New York this November for the 4th edition of our growth-focused technology event.
To learn more about everything that will be launched, previewed and demoed today, all you have to do is look below.
Edge Animate 1.0 (formerly Adobe Edge Preview)
Described as a “motion and interaction design tool,”
Edge Animate is certainly one of the most important apps in the Edge family, and its success will leave a direct impact on Adobe’s future success as a rich content creator for the Web. Additionally, as this tool evolves, it will adversely effect Flash’s usefulness by providing similar functionality with mobile-compatible technologies.
Perhaps surprisingly, Adobe will offer Edge Animate v1.0 for free, for a limited amount of time, as a thank you to early users. Even if you haven’t downloaded the app before, you can snag a free perpetual license today with updates included (until the next version).
Eventually, the app will only be available in three ways: as a $499 app, through a paid subscription to Creative Cloud or through a $14.99/month standalone subscription. As you might expect, a subscription for this sort of tool is much more necessary than a subscription to a graphics editor like Photoshop, given how rapidly Web standards evolve and change.
Edge Code (Brackets)
Edge Code is essentially Adobe’s fresh start at building a code editor for the modern Web. Interestingly, this editor and in fact the entire Edge family steps on the toes of Adobe Dreamweaver — a lagging utility for building Websites, packed into the Creative Suite.
This is just a preview release, when means it’s free for anyone to use, but isn’t quite ready for prime-time yet.
Edge Inspect 1.0 (formerly Adobe Shadow)
Leaving its cool name (Shadow) and preview status behind, Edge Inspect v1.0 is a tool that lets Web designers preview sites across mobile devices. As you edit your responsive design, Inspect makes it easy to view your changes live without having to awkwardly fumble with mobile browsers.
We’ve been fans of this app’s potential for quite a while, and this release is just one way Adobe is showing its seriousness about embracing tablets and phones despite Flash’s incompatibility with both.
Teased as a completely new tool, Edge Reflow is one of the most intriguing apps Adobe is announcing today. Reflow is a Web design tool which lets you to create responsive layouts with CSS. Unlike the rest of the apps and services announced today, however, Edge Reflow is only being shown as a sneak-peek. No previews are available quite yet, but Adobe says we can expect a preview release by the end of 2012.
On first look, it’s curious that Reflow is being released as a stand-alone tool, but given the generally new and complex nature of creating responsive designs, we can understand why users might like their hands held through this process.
Edge Web Fonts
Like Reflow, Edge Web Fonts is being released today as a completely new (and free) tool for Web designers. What’s interesting, however, is that Edge Web Fonts serves almost exactly the same purpose as Typekit.
Edge Web Fonts is simply a free, Typekit-like web font utility that lets designers take advantage a growing library of open source typefaces — including type originally commissioned by Google — on websites and in apps.
The collaboration with Google is particularly interesting to us, as Google Web Fonts holds a similar purpose. TNW asked Adobe about this connection:
Edge Web Fonts contains many open source web fonts originally commissioned by Google, but it is not intended to be a mirror of the Google Web Fonts service, nor is it intended to be competitive with the Google Web Fonts service. Adobe wants Edge Web Fonts to drive additional web font adoption, an aim commended by Google – which is why they support this project. Google and Adobe are excited to partner together to drive web font adoption.
Typekit, Adobe’s premium Web typography service which was acquired back in October 2011, is adding 1,000 fonts from Monotype and is now being packaged within the Edge family. Users can still subscribe separately to the service, and alternately gain free access through an Adobe Creative Cloud subscription — something that was possible since the launch of Creative Cloud.
PhoneGap Build 1.0
This new service makes PhoneGap more seamless than ever before, and while PhoneGap has been criticized in the past for leading to sub-par apps, the tool is worth keeping an eye on.
Like usual, Adobe hasn’t made its pricing for the Edge Family crystal-clear, and that’s because some of the offerings are available in a number of different ways. The graphic below should ease your confusion (full size here).
As we mentioned above, Edge Animate will be available for free (intro offer) for now, but will eventually be sold as a ~$499 app, through a paid subscription to Creative Cloud, or through a $14.99/month standalone subscription. Similarly, Edge Inspect, PhoneGap Build and Typekit also offer standalone subscriptions and free, limited versions through a Creative Cloud starter plan.
For today, Edge Animate, Edge Code and Edge Web Fonts are completely free.
The Take Away
When Flash truly ruled the Web as the only tool for quality Web design (pre-CSS domination), Adobe was King. In an open standards world, however, this is just not the case.
Over the past decade, Adobe has become accustomed to dominating the spaces it operates in, particularly with the Creative Suite (Photoshop, Illustrator, etc), which still serves as a near monopoly for design professionals (even considering Gimp, Pixelmator, and the rest). The new Edge family signals a major change for Adobe as an important player in this space, because for the first time in quite a while, Adobe is not attempting to assert complete control.
Now, Adobe is openly accepting the fact that many professionals will want to swap out or only use a portion of the Edge products in order to fit into an existing flow. This is something the company has told TNW directly.
On top of that, Adobe is investing heavily in technologies which it has little control over: HTML, CSS and JS, while initiating open source projects and bringing in early feedback as an integral part of its development process.
What we are looking at today is a new Adobe, and Adobe’s future is open.
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