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In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. {{#invoke:footnotes|sfn}}{{#invoke:footnotes|sfn}} this is a different concept to the sociological concept of the öffentlichkeit or public sphere. {{#invoke:footnotes|sfn}} the concept of a public has also been defined in political science, psychology, marketing, and advertising.