The party is ON! Join us at TNW Conference 2021 in Amsterdam for face-to-face business!

All Articles for

Conversion Marketing

Conversion marketing is an ecommerce phrase most commonly used to describe the act of converting site visitors into paying customers. although different sites may consider a “conversion” to be some sort of result other than a sale. one example of a conversion event other than a sale is if a customer were to abandon an online shopping cart, the company could market a special offer, e.g. free shipping, to convert the visitor into a paying customer.