The Internet Business Advertising reported that U.S. advertisers spent a total of $88 billion on digital ads in 2017. To put that into perspective, advertisers spent an average of $270 trying to market to each person in the U.S last year.
With advertisers flocking to search and social media platforms, the bottom line is that businesses are looking for ways to see higher returns on their ad dollars. Luckily, there are ways to help anyone grow their businesses in the digital space with the Complete Digital Marketing Course, now for just under $20 (over 90 percent off) from TNW Deals.
The 12-in-1 course is packed with 169 lectures comprising of 19.5 hours of instruction. Not only does this course walk you through marketing fundamentals like market research, it more importantly provides you with hands-on practice to create profitable ad campaigns.
Diving in, the 12 courses covers today’s two most important marketing channels: Google and Facebook. The “Search Engine Optimization (SEO)” and “Google Adwords” courses will help you maximize links for your SEO campaigns and determine bids and budgets when it comes to your CPM and PCP campaigns. Furthermore, the Facebook course will give you a run down of ways to drive engagement to posts and building up Facebook pages from the ground up.
Beyond the course on Google and Facebook, this course goes over the art of copywriting–specifically, writing to create action and sell. Also, the instructors, Rob Percival and Daragh Walsh, walk you through marketing on Twitter. They go over the specific benefits of advertising on Twitter and tracking results through analytics.
You might be looking to grow the user base on your app or trying to get a side business up and running, the lectures in the this digital marketing course will definitely help.