Digital marketing may seem as simple as setting up a website and posting to social media. But finding true business success in the online world requires a real understanding of your customers and the digital environment, as well as a cohesive strategy.
In all, this training offers up four courses, each illuminating a different aspect of effective digital communication.
Between Basic Programming for Marketers and Introduction to Web Development, you’ll learn valuable background information on what is and isn’t possible when it comes to creating on the web. With a heavy emphasis on how apps, software, programs and pages are built (including practical experience with coding languages like HTML, CSS and Python), you’ll not only be able to hold your own when working with a qualified web developer, you’ll even have the know-how to do some of the heavy lifting yourself.
In Introduction to Data Science, your instruction pulls back the curtain on data collection and analysis. You’ll learn the tools for organizing and interpreting data, mining relevant statistical information to help you make sound business decisions, and connect with customers most interested in your product or services.
Finally, your writing abilities will get a strong polish with the Effective Copywriting Principles course. Ditch the ad agencies (and their giant fees) by handling your own copywriting duties. Learn what elements make for strong, impactful copy, whether it’s in text, video, or other web content forms.
This collection of coursework routinely costs over $2,500, so understand how to create and distribute a winning online message at a fraction of that price — just $39 — before this deal runs out.