Launched back in 2010, Yummly has been serving foodies with recipes based on their precise preferences for a while already. Don’t like beetroot? Yummly lets you exclude beetroot from your searches. Now, it’s tapping contextual information to serve up suggestions in your home feed.
Depending on the time of day, weather, season, location and other factors, you’ll see different recommendations. For example, if you open the app at 9am on a winter Saturday, you may see recipes for a warm, hearty breakfast. It’s all based on your eating preferences too, i.e. gluten-free or vegetarian.