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This article was published on January 15, 2014


    Recipe search site Yummly now caters for UK palates

    Recipe search site Yummly now caters for UK palates Image by: Getty Images/iStockphoto
    Paul Sawers
    Story by

    Paul Sawers

    Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check h Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check him out on Google+.

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    Launched way back in 2010, Yummly has been serving foodies the world over with recipes based on their exact preferences for a few years already. Don’t want salt OR mustard? Yummly lets you exclude such ingredients from your searches. And now it’s catering specifically for UK palates too.

    Though Brits have been able to access Yummly for a while already, there’s now a dedicated Yummly.co.uk portal which marks the company’s first forage outside of the US market, though it currently claims 15 million unique monthly visitors globally .

    This means that UK visitors will see local recipe sources, metric units of measurement and, yes, UK-centric adverts. Also, there’s additional categories and enhanced search filters, such as ‘Mexican’ and ‘Sunday Lunch’. The iOS app, too, has been localized for the UK market.

    Yummly

    Feature Image Credit – Thinkstock